{"id":16917,"date":"2026-03-24T11:06:20","date_gmt":"2026-03-24T10:06:20","guid":{"rendered":"https:\/\/ritamgrada.rs\/kragujevac\/?p=16917"},"modified":"2026-03-24T11:06:20","modified_gmt":"2026-03-24T10:06:20","slug":"sta-korisnici-danas-zaista-ocekuju-od-mobilnih-operatora-integracija-streaming-servisa-postaje-novi-standard","status":"publish","type":"post","link":"https:\/\/ritamgrada.rs\/kragujevac\/sta-korisnici-danas-zaista-ocekuju-od-mobilnih-operatora-integracija-streaming-servisa-postaje-novi-standard\/","title":{"rendered":"\u0160ta korisnici danas zaista o\u010dekuju od mobilnih operatora: Integracija streaming servisa postaje novi standard"},"content":{"rendered":"

Digitalne navike korisnika menjaju se br\u017ee nego ikada, a sa njima rastu i o\u010dekivanja od operatora. Prema istra\u017eivanju koje su sproveli A1 Srbija i istra\u017eiva\u010dka agencija Aragon, \u010detiri klju\u010dna faktora danas uti\u010du na izbor mobilnog operatora: koli\u010dina dostupnog mobilnog interneta, dodatni roming podaci, besplatan internet za chat aplikacije – ali i dostupnost streaming servisa.<\/p>\n

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Ovi rezultati odraz su \u0161irih evropskih trendova. Prema istra\u017eivanju koje je objavila konsultantska ku\u0107a Oliver Wyman, streaming servisi postali su sastavni deo svakodnevnog \u017eivota evropskih doma\u0107instava, pri \u010demu danas \u010dak 78% doma\u0107instava ima najmanje jednu aktivnu pretplatu.<\/p>\n<\/div>\n<\/div>\n

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Na globalnom nivou menja se i na\u010din na koji korisnici dolaze do streaming servisa. Prema analizi kompanija Omdia i Bango iz 2023. godine, oko 20% svih streaming pretplata danas se aktivira kroz partnerske pakete sa operatorima. O\u010dekuje se da \u0107e taj udeo porasti na 25% do 2028. godine. U pojedinim regionima, poput Latinske Amerike, procenjuje se da bi u narednih pet godina gotovo polovina svih streaming pretplata mogla dolaziti upravo kroz operatorske pakete*.<\/p>\n<\/div>\n<\/div>\n

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Ovi trendovi ukazuju na \u0161iru transformaciju industrije telekomunikacija – od operatora koji obezbe\u0111uju konekciju ka integratorima digitalnih servisa.<\/p>\n

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U tom kontekstu treba posmatrati i\u00a0strate\u0161ko partnerstvo kompanije A1 Srbija sa Netflixom<\/a>, vode\u0107im svetskim streaming servisom. A1 je jedini mobilni operator u Srbiji koji svojim korisnicima nudi Netflix pretplatu u okviru svoje ponude, pri \u010demu je proces aktivacije maksimalno pojednostavljen.<\/p>\n<\/div>\n<\/div>\n

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\u201eKorisnici danas o\u010dekuju sve ve\u0107u jednostavnost. Na\u0161 cilj je da im olak\u0161amo svakodnevni digitalni \u017eivot. Kako broj digitalnih servisa raste, upravljanje razli\u010ditim pretplatama, nalozima i na\u010dinima pla\u0107anja mo\u017ee da bude komplikovano. Zato nudimo integrisano i jednostavno re\u0161enje \u2013 u kojem su konekcija i sadr\u017eaj prirodno povezani, a korisni\u010dko iskustvo jasno i predvidivo\u201c, izjavio je \u0110or\u0111e Vuksanovi\u0107, glavni direktor za rezidencijalne korisnike u kompaniji A1 Srbija.<\/p>\n<\/div>\n<\/div>\n

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Model objedinjenih usluga omogu\u0107ava korisnicima da sve servise koriste i prate kroz jedan ra\u010dun i jednu registraciju naloga, \u0161to im olak\u0161ava snala\u017eenje u sve slo\u017eenijem digitalnom okru\u017eenju. \u201eDrago nam je \u0161to sara\u0111ujemo sa mobilnim operatorima poput A1 kako bismo na\u0161im gledaocima omogu\u0107ili jo\u0161 jednostavniji pristup kvalitetnoj i raznovrsnoj zabavi iz celog sveta. Netflix sadr\u017eaje je lako gledati bilo da ste kod ku\u0107e na televizoru ili u pokretu, na mobilnom telefonu ili tabletu – a verujemo da i kreiranje naloga i upravljanje pretplatom treba da bude jednako jednostavno\u201c, izjavila je Maja Porczy\u0144ska, direktorka poslovnog razvoja Netflixa za centralnu i isto\u010dnu Evropu.<\/p>\n<\/div>\n<\/div>\n

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Partnerstvo sa Netflixom realizuje se na nivou A1 Grupe i dostupno je na \u0161est tr\u017ei\u0161ta na kojima Grupa posluje, \u0161to odra\u017eava dugoro\u010dan strate\u0161ki pristup razvoju \u0161ireg digitalnog ekosistema. Ovaj model u Srbiji podr\u017ean je kontinuiranim ulaganjima u infrastrukturu, uklju\u010duju\u0107i\u00a0opti\u010dku mre\u017eu<\/a>\u00a0i\u00a0A1 Ultra 5G<\/a>, \u010dime se korisnicima obezbe\u0111uje stabilno i kvalitetno streaming iskustvo, kako kod ku\u0107e tako i u pokretu.<\/p>\n<\/div>\n<\/div>\n

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Kako digitalni ekosistemi nastavljaju da se razvijaju, a izbor sadr\u017eaja postaje sve ve\u0107i, integracija usluga i jednostavnost kori\u0161\u0107enja postaju klju\u010dni faktori u odlu\u010divanju korisnika. Operatori koji uspe\u0161no pove\u017eu konekciju, sadr\u017eaj i upravljanje digitalnim servisima imaju priliku da redefini\u0161u svoju ulogu na tr\u017ei\u0161tu – ne samo kao provajderi mre\u017ee, ve\u0107 kao partneri u digitalnom \u017eivotu svojih korisnika.<\/p>\n<\/div>\n<\/div>\n

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Digitalne navike korisnika menjaju se br\u017ee nego ikada, a sa njima rastu i o\u010dekivanja od operatora. Prema istra\u017eivanju koje su sproveli A1 Srbija i istra\u017eiva\u010dka agencija Aragon, \u010detiri klju\u010dna faktora danas uti\u010du na izbor mobilnog operatora: koli\u010dina dostupnog mobilnog interneta, dodatni roming podaci, besplatan internet za chat aplikacije – ali i dostupnost streaming servisa. Ovi<\/p>\n","protected":false},"author":5,"featured_media":16918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"\u0160ta korisnici danas zaista o\u010dekuju od mobilnih operatora: Integracija streaming servisa postaje novi standard - Ritam Grada - vesti Kragujevac","description":"Digitalne navike korisnika menjaju se br\u017ee nego ikada, a sa njima rastu i o\u010dekivanja od operatora. Prema istra\u017eivanju koje su sproveli A1 Srbija i istra\u017eiva\u010dka"},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-16917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-preporucujemo"],"yoast_head":"\n\u0160ta korisnici danas zaista o\u010dekuju od mobilnih operatora: Integracija streaming servisa postaje novi standard - Ritam Grada - vesti Kragujevac<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ritamgrada.rs\/kragujevac\/sta-korisnici-danas-zaista-ocekuju-od-mobilnih-operatora-integracija-streaming-servisa-postaje-novi-standard\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160ta korisnici danas zaista o\u010dekuju od mobilnih operatora: Integracija streaming servisa postaje novi standard - Ritam Grada - vesti Kragujevac\" \/>\n<meta property=\"og:description\" content=\"Digitalne navike korisnika menjaju se br\u017ee nego ikada, a sa njima rastu i o\u010dekivanja od operatora. 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